Thursday, June 8, 2017
Statehood Media and Airstream Adventures Northwest Hook Up for Branded Travel Content
SEATTLE, PORTLAND—Statehood Media today announced a partnership around content creation and marketing with Airstream Adventures Northwest, America’s premier travel trailer brand that was founded in Oregon.
Under the partnership, Statehood Media will create inspiring stories from the natural wonders of the Pacific Northwest, using a 25-foot Flying Cloud model as its muse and a launch pad for adventure. Over the next year, the Statehood Media team will visit more than twenty-five scenic spots in Oregon, Washington and Idaho to collect stories and images for an Airstream and Statehood Media co-branded travel guide expected in spring 2018.
“There are dreams and then there are dreams,” said Kevin Max, Statehood Media chief content officer. “This is one of the latter. Airstream has been the standard in luxury trailer travel since Wally Byam, an Oregonian, first brought them into production in the 1930s. We are excited to see what our brands can achieve together around lifestyle, travel and the Pacific Northwest.” “’Where do we go?’ That’s one of the first things new Airstream owners always ask, and it’s sometimes a barrier that keeps people from entering this amazing lifestyle,” said Ted Davis, president at Airstream Adventures Northwest. “I can’t think of a more creative outlet to answer that question and reach our demographic than this campaign. On top of that, Statehood Media’s quality and mission—Live, Think, Explore—were a good fit for the Airstream brand. We look forward to inspiring people to get out and embrace our parks and forests.”
About Statehood Media
Statehood Media, LLC builds brands and social communities through compelling storytelling. We create content and market across platforms and boundaries. With offices in Bend and Portland, Oregon, Statehood Media is home to brands 1859 Oregon’s Magazine, 1889 Washington’s Magazine, OnTrak-adventure + lifestyle along the Amtrak Cascades route. Find us at www.statehoodmedia.com, www.1859magazine.com, www.1889mag.com and www.OnTrakmag.com.
About Airstream Adventures Northwest
Airstream Adventures Northwest began as a single Airstream dealership on a postage-stamp-sized lot in the Portland area in 2010. By 2015, it had become the world’s largest and best-selling dealer group in the world, with four locations in the Northwest and Northern California. Find us at airstreamnw.com and www.bayareaairstream.com.
Advertise with 1889 Airstream Adventures
Statehood Media Opens Portland Office
Announces New Investment
Thursday May 11, 2017
PORTLAND—Statehood Media today announced the opening of its Portland office in the Pearl District. The old brick and plank furniture warehouse at 1801 NW Upshur St. brings the publisher of 1859 Oregon’s Magazine, 1889 Washington’s Magazine and OnTrak – adventure + lifestyle along the Amtrak Cascades route closer to key markets in Oregon and Washington.
The new space houses some of Statehood Media’s digital content team and serves as a hub for Portland advertising executives, as well as a satellite for leadership. Statehood Media’s headquarters in Bend, Oregon remains its home base.
“The new Portland space is a testament to our continued growth and long-term strategy,” said Kevin Max, Statehood Media founder. “With the recent launch of 1889 Washington’s Magazine and growth in the Portland market, a permanent presence in Portland increasingly made sense for us. We are excited to join creative colleagues in the Pearl District.”
New Investment in Statehood Media
Statehood Media today also announced a new investment in its regional growth strategy. The investment by media investor Nez Hallett endorses Statehood Media’s multi-state mission to bring its audience authentic lifestyle and travel content.
“When I first encountered 1859, I soon realized that it was a statewide magazine that pinned its inception on a parallel track to a really big idea of statehood,” Hallett said. “What got me really excited about the business, besides the natural state-to-state expansion, was the potential for bolt-on profit centers, the digital leverage and the vast under-represented local partners.”
This investment allows Statehood Media to continue its expansion into new markets and to scale its operations for future and sustained growth. “This is a strong endorsement that we are on the right path in carving a bigger niche in the lifestyle and travel media industry,” Max said.
Our Portland Office
Northwest Trip Planning Made Easy
Statehood Media’s new digital strategy focuses on mobile-friendly trip planning across its portfolio; announces Booking.com as its online partner for lodging.
- Combines best-in-class content with instant access to booking accommodations
- Prioritizes travel and trip-planning across digital platforms
- New Eat Stay Play Guidebook provides direct connections between consumers and choices, with simple customizable web pages for each business listing
- More advertising placements for targeted regions and stories
- A clickable map that connects readers with best travel ideas in Oregon’s seven regions
Map navigation and instant booking right from your mobile device.
Intuitive sorting helps customers plan trips and find your business!
MARCH 2, 2017—Statehood Media today launched a new digital strategy across its portfolio to facilitate trip planning and booking of lodging properties through its websites and in coordination with Booking.com, a global leader in online accommodations.
The new mobile-friendly websites feature a sophisticated look and inspired travel content with simple navigation that facilitates the booking of your next trip.
“Our new digital properties take travel-planning in the Pacific Northwest to the next level,” said Statehood Media chief content officer Kevin Max. “These new websites make it simple for anyone to find inspired adventure and then act on them. We are constantly innovating to bring consumers closer to their travel aspirations.”
A key piece in the new digital strategy is the integration of Booking.com’s online booking tool. Statehood Media chose the premier online lodging booking service, Booking.com, as its accommodation fulfillment partner.
“We are delighted to have partnered with Statehood Media to help increase our footprint in Oregon and Washington by providing the broadest selection of properties to our global guests,” said Rob Marshall and Ryan Kolnick, Booking.com business development team.
Throughout Statehood Media websites, users will find Booking.com’s interface in the right sidebar. “Booking.com is an intuitive tool that allows our audience to act on their passions for travel in a more convenient way,” Max said. “We hope this leads to more people exploring and booking the next trip on their bucket list.”
To get your property listed on Booking.com, sign up here.
About Statehood Media
Statehood Media, LLC builds brands and social communities through compelling storytelling. We create content and market it across platforms and boundaries. Located in Bend, Oregon, Statehood Media is home to titles such as: 1859 Oregon’s Magazine, 1889 Washington’s Magazine, OnTrak-adventure + lifestyle along the Amtrak Cascades route. Find us at https://statehoodmedia.com.
Booking.com B.V., part of the Priceline Group (Nasdaq: PCLN), owns and operates Booking.com™, the world leader in booking accommodations online. Each day, more than 1,200,000 room nights are reserved on Booking.com. The Booking.com website and apps attract visitors from both the leisure and business sectors worldwide.
Click the logos to explore.
Pacific Northwest Brand, Statehood Media, Expands its Reach
“Washington provides such a rich source of environmental and cultural inspiration for both residents and visitors, making 1889 Washington’s Magazine a natural extension for our brand,” said Kevin Max, Statehood Media founder and editor-in-chief. “As we did in Oregon, we plan to tell the great stories of the people and places of Washington—from Bellingham to the Columbia River, and from Neah Bay to Walla Walla.”
Thought-provoking features will engage readers to learn more about the people and places of Washington. With stunning photography and vivid prose, 1889 offers a new way to see the Evergreen State. Travel articles are driven by compelling visual pages that inspire readers to plan their next trip.
“We are eager to build the same excitement and engagement in Washington that we have in Oregon with 1859 Oregon’s Magazine,” said Colleen Peterson, Statehood Media publisher. “We bring a fresh holistic perspective to the market that has become a great vehicle for brands to connect with our highend, highly active demographic.”
This new title—in addition to 1859 Oregon’s Magazine and OnTrak – adventure and lifestyle along the Amtrak Cascades route—positions Statehood Media as the premier voice in travel and leisure in the Pacific Northwest.
The first issue of 1889 Washington’s Magazine will offer more than 100 pages of ways to live, think and explore Washington. The issue’s theme is Romantic Getaways and takes us across the state in pursuit of cozy places, kicking cocktails and soulful cuisine.
Subscribe at www.1889mag.com
Media Kit for Advertisers: www.statehoodmedia.com/1889-washingtons-magazine
1889 Washington’s Magazine and Statehood Media logos: www.statehoodmedia.com/brand
For more information, contact Statehood: