Thursday, March 8, 2018
WASHINGTON STATE TOURISM MARKETING GOALS & 1889 WASHINGTON’S MAGAZINE
SEATTLE—After Green Rubino’s excellent Washington State Tourism Marketing Program (WSTMP) proposal launched in February, Statehood Media decided to take a closer look at how 1889 Washington’s Magazine and our other publications and platforms fit into this plan. Here’s what we found.
THE FOUR PRIMARY GOALS OF THE WSTMP AND STATEHOOD MEDIA
1. Attracting net new visitors from out of state and internationally
1889 is read and sold in Washington, Oregon and Idaho—all key markets for Washington tourism.
2. Attracting more visitors to locations beyond urban gateways, particularly rural and tourism-dependent regions
1889 is the only publication dedicated to the entire state of Washington—from Bellingham to Walla Walla and Long Beach to Mazama.
3. Highlighting the natural wonders and outdoor recreation opportunities of the state
Each issue of 1889 features the best in outdoor recreation across the state—kayaking, skiing, cycling, fishing, golfing, running and hiking.
4. Supporting tourism-dependent industry partners through education, training, and co-op opportunities
We support the goals of Washington’s destination marketing organizations and offer co-op marketing opportunities for smaller budgets.
WASHINGTON STATE’S TOP AUDIENCES TO ATTRACT AND ENGAGE
Outdoor Recreation Seekers
In each issue of 1889 and through our web and social media, you will find:
- a full feature that looks into one activity (biking, fishing, etc.) and how and where to do it across the state.
- The Explore section of each magazine has a Trip Planner with recreation and culture at its heart.
- The Explore section of the website offers stories from around the state in Great Outdoors, TripPlanner and Travel.
- Our Facebook page is often introducing new places to explore in the outdoors, too.
- February-March is our Winter Travel Issue!
Foodies and Wine Drinkers
In each issue of 1889 and through our web and social media, you will find:
- a Dining section in which we feature a restaurant or type of cuisine in restaurants across the state;
- our Cocktail Recipe featuring only Washington spirits and bars;
- our Farm to Table section visits farms, vineyards and ranches to tell the stories of the people behind the state’s best growers.
- Every October-November, 1889 Washington’s Magazine produces our Wine Issue with a fresh look at the growing industry.
- Every August-September is our Bounty Issue, getting us into the best of Washington farm-to-table cuisine.
Authentic NW Experience Seekers
Authenticity is the only way to be.
We look for the inspiring experiences that best capture that spirit around the state—whether it be a craft distiller making small batches of goodness, hiking the Enchantments or taking in the stunning Hoh Rain Forest.
Road Trippers
In each issue of 1889 and through our web and social media, you will find: Trip Planner, a three-day visit to a city, town or area in Washington. These pieces, along with others, inspire our audience to get out and go! Our Airstream storytelling takes that one step further with glamping in the coolest places across the state. June-July is our Road Trip Issue!
1889 Washington’s Magazine and our other publications (1859 Oregon’s Magazine, OnTrak – adventure + lifestyle along the Amtrak
Cascades route) inspire travel and action through authentic experiences and storytelling. We put Washington in her best light and show it back to the world with great response and engagement. Our markets are not China, Australia or Germany. Almost 90 percent of Washington visitor spending comes first from Washingtonians exploring our own wonders. Washingtonians comprise almost two-thirds of all trips to destinations within Washington state. This group is followed by adjacent states and Canada. This is our audience: Washington, Oregon, Idaho and British Columbia. We target our content for consumers who are already driving distance or short-flight distance from you in the Pacific Northwest. For the past ten years, we have been engaged in the inspired travel content market. Let us know how we can help your marketing efforts or brand. Call us to let us know your goals.
You can also download our media kits:
statehoodmedia.com/advertise-with-statehood.Cheers!
OUR 2018 EDITORIAL THEMES ARE:
Winter Travel (February-March)
Top Home Designs (April-May)
Road Trips (June-July)
Bounty (August-September)
Wine (October-November)
Holidays and Gifts (DecemberJanuary)
Monday, January 8, 2018
Statehood Media Introduces glampNW, a Luxury Magazine Brand Dedicated to Glamping
PACIFIC NORTHWEST—Statehood Media today announced the 2018 launch of glampNW, a cross-platform magazine that connects glampers with pristine places, the latest in gear and deeply engaging experiences.
glampNW is a lifestyle brand portraying what we all crave—stunning places, remote zen, the freshest local bounty and many forms recreation in the Pacific Northwest. We tell these stories from throughout the Pacific Northwest. Discovery has never felt so good.
Inside the pages of glampNW, readers will find a wealth of trip ideas and getaways, stunning photography of the glamp lifestyle (running, fly-fishing, biking hiking and RV, trailer and tent camping), our favorite local restaurants and bars, as well as DIY gourmet camp meals. The glampNW gear section features our picks for the serious glamper from pickup trucks to multi-tools and fire pits to single-barrel bourbon.
The new annual magazine and digital properties (glampnw.com, @glampnw and glamp NW on Facebook) will launch June 1, 2018 and are aimed an affluent and educated demographic age 35-70, with annual household income of $150,000 and greater. Through retail, RV dealerships, online, social properties and subscribers, glampNW circulation is expected to reach more than 1 million people.
For more information about glampNW and for advertising opportunities, go to glampnw.com.
Contact
Kevin Max at kevin@statehoodmedia.com, 541.948.7476
About glampNW
Discovery has never felt so good. glampNW is an annual lifestyle brand sharing what we all crave—stunning places, remote zen, the freshest local bounty and many forms recreation in the Pacific Northwest. glampnw.com. Statehood Media’s glamp brand includes glampsw and glampne.
About Statehood Media
Statehood Media, LLC builds brands and social communities through compelling storytelling. We create content and market across platforms and boundaries. With offices in Bend and Portland, Oregon, Statehood Media is home to brands 1859 Oregon’s Magazine, 1889 Washington’s Magazine, OnTrak-adventure + lifestyle along the Amtrak Cascades route. Find us at statehoodmedia.com, 1859magazine.com, 1889mag.com and OnTrakmag.com and glampnw.com.
Friday, November 17, 2017
1889 Washington’s Magazine Welcomes 4.5 Million Readers with Expansion to Seattle-Bainbridge Ferry
SEATTLE—Statehood Media, the parent company of 1889 Washington’s Magazine, today announced expanded distribution of 1889 Washington’s Magazine with a key placement on Seattle’s most popular ferry. 1889 Washington’s Magazine will now be prominent in Seattle-Bainbridge ferries’ kiosks and for the audience that makes up Seattle-Bainbridge’s annual ridership of 4.5 million people and 1.9 million vehicles.
“We are excited to bring the 1889 brand to the immense ridership of the Seattle-Bainbridge ferry,” said Statehood Media founder Kevin Max. “This will bring immediate new exposure to 1889, our Live Think Explore mission and our advertising clients.”
Two ferries—Wenatchee and Tacoma—make a total of 23 round-trips daily, traveling 8.6 miles from Seattle across the Sound to Bainbridge. This route is approximately thirty-five minutes one way. Each ferry’s capacity is 2,500 passengers and 202 cars.
About the Seattle-Bainbridge Ferry
Yearly ridership: +6 million / 23 daily roundtrips / Two ferries (capacity 2,500 people, 202 cars)
About Statehood Media Statehood Media, LLC builds brands and social communities through compelling storytelling. We create content and market across platforms and boundaries. With offices in Bend and Portland, Oregon, Statehood Media is home to brands 1859 Oregon’s Magazine, 1889 Washington’s Magazine, OnTrak-adventure + lifestyle along the Amtrak Cascades route. Find us at www.statehoodmedia.com, www.1859magazine.com, www.1889mag.com and www.OnTrakmag.com.
Thursday, August 24, 2017
Leave No Trace — and $5
Statehood Media and Oregon State Parks Foundation
Announce a New Way to Give Back to Oregon Parks
OREGON—Did you know that Oregon State Parks are not funded by state taxes? In this regard, Oregon is definitely different than the rest of the United States. Reliable funding mechanisms for our parks have been steadily chipped away over the decades, leaving state parks vulnerable to degradation.
Statehood Media and Oregon State Parks Foundation today announced a new partnership to help preserve Oregon State Parks. Under this “Subscription for Recreation” partnership, Statehood Media is proud to donate $5 to Oregon Parks for every new two-year subscription to 1859 Oregon’s Magazine.
“As publishers of content that promotes recreation throughout Oregon, we feel it is incumbent upon us to help preserve our common treasure for the future generations,” said Kevin Max, founder of Statehood Media. “As much as we cherish our parks, we do not share the burden equally with a dedicated state tax. 1859 Oregon’s Magazine is a great vehicle to get inspired to visit our parks and to give back. We look forward to working with our friends at Oregon State Parks Foundation to make this program a success.”
“Statehood Media has been a great partner of the Foundation for two years,” said Seth Miller, Executive Director of the Oregon State Parks Foundation. “1859 Oregon’s Magazine is a high-quality magazine that does a great job exploring the hidden wonders and gems of our state. We are thrilled to deepen our partnership with this offer, and appreciate their continued support of our efforts to enhance the experience of using Oregon’s State Parks.”
Oregon is home to 255 state parks. The newest addition to Oregon State Parks, the Cottonwood Canyon State Park between Wasco and Condon in Eastern Oregon, is the state’s second largest at 8,000 square acres.
Get inspired and donate today at 1859oregonmagazine.com/parks
Go to 1859oregonmagazine.com or oregonstateparksfoundation.org for more information.
About Statehood Media
Statehood Media LLC builds brands and social communities through compelling storytelling. We create content and market across platforms and boundaries. With offices in Bend and Portland, Oregon, Statehood Media is home to brands 1859 Oregon’s Magazine, 1889 Washington’s Magazine, OnTrak-adventure + lifestyle along the Amtrak Cascades route. Find us at statehoodmedia.com, 1859magazine.com, 1889mag.com and OnTrakmag.com.
About Oregon State Parks Foundation
Oregon State Parks Foundation’s mission is to raise funds to enhance and preserve the experience of using the 255 Oregon State Parks, now and for generations to come. The Foundation supports this mission by raising funds, building partnerships, and increasing public awareness about recreational and educational opportunities available in Oregon state parks. oregonstateparksfoundation.org.
Thursday, June 8, 2017
Statehood Media and Airstream Adventures Northwest Hook Up for Branded Travel Content
SEATTLE, PORTLAND—Statehood Media today announced a partnership around content creation and marketing with Airstream Adventures Northwest, America’s premier travel trailer brand that was founded in Oregon.
Under the partnership, Statehood Media will create inspiring stories from the natural wonders of the Pacific Northwest, using a 25-foot Flying Cloud model as its muse and a launch pad for adventure. Over the next year, the Statehood Media team will visit more than twenty-five scenic spots in Oregon, Washington and Idaho to collect stories and images for an Airstream and Statehood Media co-branded travel guide expected in spring 2018.
“There are dreams and then there are dreams,” said Kevin Max, Statehood Media chief content officer. “This is one of the latter. Airstream has been the standard in luxury trailer travel since Wally Byam, an Oregonian, first brought them into production in the 1930s. We are excited to see what our brands can achieve together around lifestyle, travel and the Pacific Northwest.” “’Where do we go?’ That’s one of the first things new Airstream owners always ask, and it’s sometimes a barrier that keeps people from entering this amazing lifestyle,” said Ted Davis, president at Airstream Adventures Northwest. “I can’t think of a more creative outlet to answer that question and reach our demographic than this campaign. On top of that, Statehood Media’s quality and mission—Live, Think, Explore—were a good fit for the Airstream brand. We look forward to inspiring people to get out and embrace our parks and forests.”
Go to 1859oregonmagazine.com/airstream or 1889mag.com/airstream for more information. Look for our Flying Cloud in the wild near you or follow our schedule online and meet us in the woods.
Contact Kevin Max at kevin@statehoodmedia.com, 541.948.7476
About Statehood Media
Statehood Media, LLC builds brands and social communities through compelling storytelling. We create content and market across platforms and boundaries. With offices in Bend and Portland, Oregon, Statehood Media is home to brands 1859 Oregon’s Magazine, 1889 Washington’s Magazine, OnTrak-adventure + lifestyle along the Amtrak Cascades route. Find us at www.statehoodmedia.com, www.1859magazine.com, www.1889mag.com and www.OnTrakmag.com.
About Airstream Adventures Northwest
Airstream Adventures Northwest began as a single Airstream dealership on a postage-stamp-sized lot in the Portland area in 2010. By 2015, it had become the world’s largest and best-selling dealer group in the world, with four locations in the Northwest and Northern California. Find us at airstreamnw.com and www.bayareaairstream.com.
Advertise with 1889 Airstream Adventures
jenny@statehoodmedia.com
Statehood Media Opens Portland Office
Announces New Investment
Thursday May 11, 2017
PORTLAND—Statehood Media today announced the opening of its Portland office in the Pearl District. The old brick and plank furniture warehouse at 1801 NW Upshur St. brings the publisher of 1859 Oregon’s Magazine, 1889 Washington’s Magazine and OnTrak – adventure + lifestyle along the Amtrak Cascades route closer to key markets in Oregon and Washington.
The new space houses some of Statehood Media’s digital content team and serves as a hub for Portland advertising executives, as well as a satellite for leadership. Statehood Media’s headquarters in Bend, Oregon remains its home base.
“The new Portland space is a testament to our continued growth and long-term strategy,” said Kevin Max, Statehood Media founder. “With the recent launch of 1889 Washington’s Magazine and growth in the Portland market, a permanent presence in Portland increasingly made sense for us. We are excited to join creative colleagues in the Pearl District.”
New Investment in Statehood Media
Statehood Media today also announced a new investment in its regional growth strategy. The investment by media investor Nez Hallett endorses Statehood Media’s multi-state mission to bring its audience authentic lifestyle and travel content.
“When I first encountered 1859, I soon realized that it was a statewide magazine that pinned its inception on a parallel track to a really big idea of statehood,” Hallett said. “What got me really excited about the business, besides the natural state-to-state expansion, was the potential for bolt-on profit centers, the digital leverage and the vast under-represented local partners.”
This investment allows Statehood Media to continue its expansion into new markets and to scale its operations for future and sustained growth. “This is a strong endorsement that we are on the right path in carving a bigger niche in the lifestyle and travel media industry,” Max said.
Our Portland Office
Northwest Trip Planning Made Easy
Statehood Media’s new digital strategy focuses on mobile-friendly trip planning across its portfolio; announces Booking.com as its online partner for lodging.
KEY BENEFITS
- Combines best-in-class content with instant access to booking accommodations
- Prioritizes travel and trip-planning across digital platforms
- New Eat Stay Play Guidebook provides direct connections between consumers and choices, with simple customizable web pages for each business listing
- More advertising placements for targeted regions and stories
- A clickable map that connects readers with best travel ideas in Oregon’s seven regions
Explore the new websites at www.1859magazine.com and www.1889mag.com.
Map navigation and instant booking right from your mobile device.
Intuitive sorting helps customers plan trips and find your business!
MARCH 2, 2017—Statehood Media today launched a new digital strategy across its portfolio to facilitate trip planning and booking of lodging properties through its websites and in coordination with Booking.com, a global leader in online accommodations.
The new mobile-friendly websites feature a sophisticated look and inspired travel content with simple navigation that facilitates the booking of your next trip.
“Our new digital properties take travel-planning in the Pacific Northwest to the next level,” said Statehood Media chief content officer Kevin Max. “These new websites make it simple for anyone to find inspired adventure and then act on them. We are constantly innovating to bring consumers closer to their travel aspirations.”
A key piece in the new digital strategy is the integration of Booking.com’s online booking tool. Statehood Media chose the premier online lodging booking service, Booking.com, as its accommodation fulfillment partner.
“We are delighted to have partnered with Statehood Media to help increase our footprint in Oregon and Washington by providing the broadest selection of properties to our global guests,” said Rob Marshall and Ryan Kolnick, Booking.com business development team.
Throughout Statehood Media websites, users will find Booking.com’s interface in the right sidebar. “Booking.com is an intuitive tool that allows our audience to act on their passions for travel in a more convenient way,” Max said. “We hope this leads to more people exploring and booking the next trip on their bucket list.”
To get your property listed on Booking.com, sign up here.
About Statehood Media
Statehood Media, LLC builds brands and social communities through compelling storytelling. We create content and market it across platforms and boundaries. Located in Bend, Oregon, Statehood Media is home to titles such as: 1859 Oregon’s Magazine, 1889 Washington’s Magazine, OnTrak-adventure + lifestyle along the Amtrak Cascades route. Find us at https://statehoodmedia.com.
About Booking.com
Booking.com B.V., part of the Priceline Group (Nasdaq: PCLN), owns and operates Booking.com™, the world leader in booking accommodations online. Each day, more than 1,200,000 room nights are reserved on Booking.com. The Booking.com website and apps attract visitors from both the leisure and business sectors worldwide.
Click the logos to explore.
Pacific Northwest Brand, Statehood Media, Expands its Reach
“Washington provides such a rich source of environmental and cultural inspiration for both residents and visitors, making 1889 Washington’s Magazine a natural extension for our brand,” said Kevin Max, Statehood Media founder and editor-in-chief. “As we did in Oregon, we plan to tell the great stories of the people and places of Washington—from Bellingham to the Columbia River, and from Neah Bay to Walla Walla.”
Thought-provoking features will engage readers to learn more about the people and places of Washington. With stunning photography and vivid prose, 1889 offers a new way to see the Evergreen State. Travel articles are driven by compelling visual pages that inspire readers to plan their next trip.
“We are eager to build the same excitement and engagement in Washington that we have in Oregon with 1859 Oregon’s Magazine,” said Colleen Peterson, Statehood Media publisher. “We bring a fresh holistic perspective to the market that has become a great vehicle for brands to connect with our highend, highly active demographic.”
This new title—in addition to 1859 Oregon’s Magazine and OnTrak – adventure and lifestyle along the Amtrak Cascades route—positions Statehood Media as the premier voice in travel and leisure in the Pacific Northwest.
The first issue of 1889 Washington’s Magazine will offer more than 100 pages of ways to live, think and explore Washington. The issue’s theme is Romantic Getaways and takes us across the state in pursuit of cozy places, kicking cocktails and soulful cuisine.
We’re excited to bring our Pacific Northwest passion to Washington. Would you like to place an ad in our premiere issue?
Contact our sales department:
advertising@statehoodmedia.com
Download a media kit here:
Subscribe at www.1889mag.com
Media Kit for Advertisers: www.statehoodmedia.com/1889-washingtons-magazine
1889 Washington’s Magazine and Statehood Media logos: www.statehoodmedia.com/brand
For more information, contact Statehood:
admin@statehoodmedia.com
