- Publications garner more than 11,400 reads in one year
- Readers spend 5:36 per session, double the average time on websites
- Specialty inserts earn strong reader attention
- Magazines gain more than 5,000 impressions per month
In the first year of offering full digital publications to readers, Statehood Media saw its portfolio of publications earn more than 60,000 impressions, 11,465 reads and an exceptional average read time of more than five and a half minutes per reader.
Specialty inserts—which include an Airstream travel publication, a golf guide to the Pacific Northwest, a road trip collection, a real estate guide and a Spokane city guide—combined for the longest average time readers spent browsing its pages.
The most engaging publication for the year was the June/July issue of 1889 Washington’s Magazine, which featured Four Outdoor Summer Adventures. The most shared digital magazine was the March/April issue of 1859 Oregon’s Magazine, which served up Libation Vacations on its cover. The best cover (reads per 1,000 impressions) was Six PNW Road Trips for 2019.
“We are constantly looking for new ways to bring value to our audience and utility to our advertisers,” said Statehood Media publisher Kevin Max. “Our first year in marketing digital versions of our magazines greatly exceeded our expectations. We will continue to build on what Statehood Media offers in our digital publications as demand grows.”
In July 2018, Statehood Media published its first issue on the digital platform Issuu. That issue received 3,710 impressions and 133 reads. The second digital issue racked up 500 reads and 7,557 impressions. Over the ensuing months, the publications earned the top-tier status from Issuu.
“Our digital issues are another way we can extend advertising dollars to a new and growing audience,” said Jenny Kamprath, Statehood Media director of sales. “Through a multi-platform approach of print, digital and social media, our clients are seeing their best returns.”
About Statehood Media
Statehood Media, LLC builds brands and social communities through compelling storytelling. We create content and market across platforms and boundaries. With offices in Bend and Portland, Oregon, Statehood Media is home to brands 1859 Oregon’s Magazine, 1889 Washington’s Magazine, OnTrak-adventure + lifestyle along the Amtrak Cascades route. Find us at www.statehoodmedia.com, www.1859magazine.com, www.1889mag.com and www.OnTrakmag.com.